Orkut: A Lesson in Brand Experience

In my last post, I talked about the importance of knowing your audience.  As a marketer, you really can’t know enough about the people who use your products or services.  Social media makes listening to your audience’s concerns, wants, and needs very simple. But you have to actively listen!   Why?  Because this can make or…

The Wonder of Weixin: Know Your Audience

In previous posts, I’ve talked about how various companies have used social media to their advantage and how you can, too.  Today, I want to take a slightly different approach. I want to discuss one of the most important aspects of social media marketing: understanding your audience.  And I’ve got a prime example of a…

Mobilizing the Masses on Social Media

Social media can be a powerful tool for real world change. In this post, we examine what makes a social media campaign viral.

Warby Parker: Innovation in Marketing

Warby Parker is one of the most innovative social media marketers out there--and there's a method to their madness that you can use!